Marketing News

Gisele Is The New Face of Pantene

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By: TOM BRANNA

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Gisele Bündchen has made her debut in Pantene’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations outreach. The international supermodel has been representing Pantene in Brazil since 2007. “Gisele is truly a woman who has it all—not only does she have one of the most iconic heads of hair in the beauty world but she is also a true role model with a huge heart,” said Kevin Crociata, marketing director of North American hair care at Pr...

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